What every business must do (and designers even more so)

What every business must do (and designers more often) by Tracey Grady

What should all businesses do at least once, and do properly, and (like the title of this blog post suggests) designers need to do repeatedly? The answer is: Understanding the target market they’re catering to. Sure, that makes sense—but why are graphic designers any different? Why do this repeatedly? When you’re in business, you’re in the […]

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How not to overwhelm people

How not to overwhelm people - by Tracey Grady

When you’re putting together information (for customers, or your target audience) how much is too much? Details, details. Is it better to go light or heavy on the details? You want to be open and forthcoming with information, but on the other hand you don’t want to overwhelm people, do you? Here’s a good way to […]

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Recent Work: TADTas website

TADTas website by Tracey Grady Design

The internet holds a lot of potential for non-profits to get their message out, build an audience and raise money. Using the web to tell stories about helping people in need can be very effective for a non-profit organisation looking for new avenues to generate income and build support in other ways such as a […]

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How to restart a blog after five years

Typewriting on a bed: Tracey Grady Design Blog

This is not the post I had planned for resuming my blog. I had in mind a lengthy article about design and its role in communication at this point in digital evolution. Deep. Thought-provoking. But I know that it’s better to start with ideas that are a little less ambitious in scope. Plus, to tell you […]

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