What should all businesses do at least once, and do properly, and (like the title of this blog post suggests) designers need to do repeatedly? The answer is: Understanding the target market they’re catering to. Sure, that makes sense—but why are graphic designers any different? Why do this repeatedly? When you’re in business, you’re in the […]
When you’re putting together information (for customers, or your target audience) how much is too much? Details, details. Is it better to go light or heavy on the details? You want to be open and forthcoming with information, but on the other hand you don’t want to overwhelm people, do you? Here’s a good way to […]
A poster campaign has recently caught my attention and I’m impressed by the impact of the message it contains. The elements that work well here can be as relevant to business.
The internet holds a lot of potential for non-profits to get their message out, build an audience and raise money. Using the web to tell stories about helping people in need can be very effective for a non-profit organisation looking for new avenues to generate income and build support in other ways such as a […]
This is not the post I had planned for resuming my blog. I had in mind a lengthy article about design and its role in communication at this point in digital evolution. Deep. Thought-provoking. But I know that it’s better to start with ideas that are a little less ambitious in scope. Plus, to tell you […]
I’m going to share one of the most important tools I have used for my work over many years: a journal of creative ideas. Keeping this journal is a habit I am glad to have developed early in my life; for me it has been a useful and rewarding form of professional development.
Designers can be a finicky bunch. We can spend hours poring over Pantone colour books or font catalogues to get the right look for our work. A lot of us still put in the time to make sure a website looks the way it was intended even in legacy versions of Internet Explorer. All that […]
I find checklists useful when I’m planning a new project on a big scale, and let’s face it: a lot of websites fall into the category of big projects! I’ve compiled this checklist to assist anyone who’s planning to get a website for their business or professional activities. It helps to have the steps clearly […]
The crossover between line illustrations and patterns is a trend that’s been developing for a few years. It’s playful, and frequently naive in style. What’s especially interesting is how this style of illustration is successfully being applied across a broad range of design media, from murals and wallpaper to packaging, from t-shirt designs to the […]
When was the last time you saw a piece of design which really ‘clicked': where, for whatever reason, you felt such a connection that a little photographic impression of it has been etched inside your brain ever since? Have you even realised it was happening? I recently discovered that those questions can (and in my […]
Graphic design is a fast-moving industry, and one of the biggest trends in recent times has been the emergence of “try-before-you-buy”: crowd-sourcing companies and ready-made design retailers. These companies allow prospective buyers to view designs before paying any money, and the asking price is almost always low. That’s very attractive to a particular type of […]
I know nothing about Hungarian politics, but that doesn’t matter; I just love this photo and the story it tells. Someone tried to rip down this billboard poster of a political candidate, only the discover that the previous poster, concealed underneath, was another advertisement for the same person’s campaign! It shows great irony and I […]
For a bit of fun I’ve put together a list of things that Graphic Design Isn’t, based on my own experiences and those of others. I hope this will be helpful for designers and clients alike.
Like many designers, I gain lots of inspiration (large volumes of it, in fact) by going online and looking at the work of others. There are plenty of websites set up to showcase design, but I’m finding that one of the nicest ways to come across great work is through twitter. When I joined twitter, […]
Good designers know how to make realistic deadlines and then stick to them. But there are times for every designer when an urgent job materialises and must be squeezed into the work schedule. Some designers dread getting the phone call or email requesting work to be carried out at breakneck speed; others thrive on the […]