James West is a UK designer who earlier this year produced the booklet Fifty Designers’ Current Favourite Typefaces to raise money for people left homeless and starving in Burma in the wake of a devastating cyclone. Fifty of the world’s biggest names in graphic design agreed to take part. To James’ complete surprise, the booklets quickly sold out. Since then, he has very generously given his time to talk to me about a simple idea which caught his imagination before really taking off.