http://www.traceygrady.com/portfolio Web & Graphic Design, Hobart Tasmania Australia Fri, 31 Jul 2009 08:14:57 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 http://www.traceygrady.com/portfolio/bikram-yoga-studio http://www.traceygrady.com/portfolio/bikram-yoga-studio#comments Wed, 08 Jul 2009 01:56:11 +0000 Tracey http://www.traceygrady.com/portfolio/?p=64
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Client: Bikram Yoga Studio, Hobart Work: Postcard Design Brief: The client wanted a postcard which could be distributed free to cafes, bookshops and other places to promote his yoga studio. He also wanted the class schedule and pricing information printed on the back of the postcard. The brief called for an experimental, bold use of typography, and some layered collage elements in the illustration.

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Client: Symphony Australia Work: Graphic design, 16 page DL brochure Brief: The brief called for a design which would be appealing to young, classically trained musicians, while keeping the final artwork fresh and dynamic. The client wanted a departure from designs of previous years, in which photographs of musical instruments had been a recurrent theme. Instead, I chose to emphasise the sense of performance: creativity, excitement and anticipation.

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Client: Ispahan Podiatry Work: Graphic design, A4 2-fold promotional brochure Brief: The client wanted to emphasise professionalism and warmth. I chose to feature a watercolour painting of the Practice (commissioned several years ago by the previous owner).

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Client: Drysdale College Work: Logo design Brief: Tourism students operate a club venue at the Festival of Voices. They requested a logo in the Festival colours, to be reproduced on wine labels, wine glasses, banners, stationery and embroidery for staff uniforms.

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Client: Personal Work: Graphic design; Illustration Brief: A personal project involving two designs for a conceptual winery, Dolphin Sands. The image on the left shows a design for a budget range, incorporating gold lettering and a silver dolphin; the image on the right shows a design for a quality, boutique, smaller production range.

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Client: Tourism Industry Council Tasmania Work: Graphic design; Illustration Brief: The theme for the event was Fire and Ice. I chose to interpret the theme by displaying Tasmanian tourism icons playfully and to dynamic effect through the use of a dramatic colour pallette and a juxtaposition of illustrations, photographs and textures. On the front cover, Tasmanian tourism landmark Cradle Mountain is capped with snow while awash with a fiery sunset. A design feature is a board game inside the program, which I chose to emphasise the playful nature of the design and the tourism focus on exploring Tasmania.

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