Client:

Tourism Industry Council Tasmania

Work:

Graphic design; Illustration

Brief:

The theme for the event was Fire and Ice. I chose to interpret the theme by displaying Tasmanian tourism icons playfully and to dynamic effect through the use of a dramatic colour pallette and a juxtaposition of illustrations, photographs and textures.
On the front cover, Tasmanian tourism landmark Cradle Mountain is capped with snow while awash with a fiery sunset. A design feature is a board game inside the program, which I chose to emphasise the playful nature of the design and the tourism focus on exploring Tasmania.