What every business must do (and designers even more so)

What every business must do (and designers more often) by Tracey Grady

What should all businesses do at least once, and do properly, and (like the title of this blog post suggests) designers need to do repeatedly? The answer is: Understanding the target market they’re catering to. Sure, that makes sense—but why are graphic designers any different? Why do this repeatedly? When you’re in business, you’re in the […]

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What is the cost of compromising on good design?

Let’s face it, there are times when designers and their clients don’t see eye to eye over a project. When all else fails a designer may comply with client requests which are at odds with their own professional judgment, simply to make the client happy. But is this an ideal solution in the long run?

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