Comments on: Why You Should ALWAYS Check the Details … Again!

By: Rob Cubbon

Rob Cubbon — Sun, 18 Apr 2010 14:04:17 +0000

Excellent. It’s always good to check your client’s text anyway. Although I can’t ever remember having to correct a client’s url and email address. But nothing surprises me!
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By: Lucinda - Eightyone Design

Lucinda - Eightyone Design — Thu, 03 Dec 2009 16:41:10 +0000

Great example of why designers should double check details again and again. I can’t believe the client changed their website and email without telling you?!

As I mentioned designers do need to double check every aspect of their work, equally the client needs to do the same. It’s a collaboration in the end of the day and the client need to do their part too.

We create a final pdf and ensure this gets signed off by the client before it goes to print so any copy mistakes are down to them.

By: SiteOne

SiteOne — Sat, 28 Nov 2009 00:35:32 +0000

Thank god I dont work in print. At least with a website there’s no ink to dry!

By: Tracey Grady

Tracey Grady — Fri, 20 Nov 2009 11:36:43 +0000

Jen:
You summed it up – take great pains in checking everything. When I was studying design, one of my teachers suggested we read blocks of text out loud, including the punctuation, to check for errors. Sometimes our brains will see only what they want, or expect to.

Rachel:
Printers like that make the honest ones look that much better: if a printer phoned me to point out what they believed was an error, I would put them on the top of my list for future work.

Thomas:
You’re quite right: the final approval must come from the client as they are the one paying the printing bill. It’s also valuable to include a short note asking (or reminding) them to check the content over again for any errors; they may end up thanking you for doing so.

By: DailyThomas

DailyThomas — Fri, 20 Nov 2009 09:23:14 +0000

I once received 1000 businesscards from the printer with a wrong number on it. My mistake, and I didn’t ask the client for final permission. Although they had seen the design a couple a times they hadn’t seen the wrong number either.

That’s why I always send a final version to the client for approval BEFORE I send anything to the printer. Only with their permission I send it to the printer.
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By: Rachel

Rachel — Wed, 18 Nov 2009 17:21:53 +0000

I think this really adds value to the service you provide and your clients will always be grateful and return.

I’ve heard some printers say they don’t point out mistakes because they can make more money out of the reprint.

By: Jen Marsik Friess

Jen Marsik Friess — Wed, 18 Nov 2009 14:47:27 +0000

Great catch! I was on the other side: Six people, including the client and me, signed off on a brochure proof with a word repeated in the title. It’s crazy that things like that can slide through, but there you go. Take GREAT PAINS in checking everything. I can’t put that in large enough letters!

By: Tracey Grady

Tracey Grady — Wed, 18 Nov 2009 12:31:22 +0000

Thanks, Matt. If it gives the client another reason to be happy to work with you, then that’s a bonus.

By: Matt Hill

Matt Hill — Wed, 18 Nov 2009 12:15:17 +0000

Excellent! This is what you call adding value — imagine the trust you garner by finding things like this that the client has missed.

That’s worth more than money and makes you a valuable provider. Keep it up :-)