Comments on: Window-shopping: the Future of Design? http://www.traceygrady.com/window-shopping-the-future-of-design Smart Strong Beautiful Design Mon, 24 Oct 2011 11:46:10 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: David http://www.traceygrady.com/window-shopping-the-future-of-design/comment-page-1#comment-956 David Thu, 01 Oct 2009 21:39:28 +0000 http://www.traceygrady.com/?p=543#comment-956 "And the more you understand them, the better you can target this group with your marketing activities, which means less time wasted chasing people who think window-shopping for a $60 logo is a reasonable investment of their time and money." I love your thought process here, Tracey. This sentence really strikes a chord for me. It's true that there are people out there who actually seek out these kinds of deals and actively window shop for the bargains. Those people aren't worth marketing to, no doubt. I've been thinking lately that there is a kind of mid-level client prospect who simply follows the crowd to the bargain bin and just doesn't know any better. One of my bigger goals is to find and educate those people before they make terrible mistakes for their businesses by using "used car scratch and dent" type logos and graphics. Crazy, I know. I'm setting myself up for a lot of strife, but it will be interesting. “And the more you understand them, the better you can target this group with your marketing activities, which means less time wasted chasing people who think window-shopping for a $60 logo is a reasonable investment of their time and money.”

I love your thought process here, Tracey. This sentence really strikes a chord for me.

It’s true that there are people out there who actually seek out these kinds of deals and actively window shop for the bargains. Those people aren’t worth marketing to, no doubt.

I’ve been thinking lately that there is a kind of mid-level client prospect who simply follows the crowd to the bargain bin and just doesn’t know any better.

One of my bigger goals is to find and educate those people before they make terrible mistakes for their businesses by using “used car scratch and dent” type logos and graphics.

Crazy, I know. I’m setting myself up for a lot of strife, but it will be interesting.

]]> By: iStock opens can of nasty worms | Logo Design Love http://www.traceygrady.com/window-shopping-the-future-of-design/comment-page-1#comment-951 iStock opens can of nasty worms | Logo Design Love Mon, 28 Sep 2009 08:22:13 +0000 http://www.traceygrady.com/?p=543#comment-951 [...] Window-shopping: the Future of Design? [...] [...] Window-shopping: the Future of Design? [...]

]]> By: Guy Arceneaux http://www.traceygrady.com/window-shopping-the-future-of-design/comment-page-1#comment-889 Guy Arceneaux Fri, 25 Sep 2009 01:25:52 +0000 http://www.traceygrady.com/?p=543#comment-889 Great post Tracey! Like the level-headed non-hysterical approach you take and the underlining of the value that a designer brings to his client relationships. I feel very strongly about crowdsourcing and know that what fuels it is the ownership of the means of production. It's a rather Marxist philosophy, this crowdsourcing, and our philosophy as designers has to elevate our value above the cheap and generic. Great post Tracey! Like the level-headed non-hysterical approach you take and the underlining of the value that a designer brings to his client relationships.

I feel very strongly about crowdsourcing and know that what fuels it is the ownership of the means of production. It’s a rather Marxist philosophy, this crowdsourcing, and our philosophy as designers has to elevate our value above the cheap and generic.

]]> By: Anthony Hortin http://www.traceygrady.com/window-shopping-the-future-of-design/comment-page-1#comment-887 Anthony Hortin Fri, 25 Sep 2009 01:04:54 +0000 http://www.traceygrady.com/?p=543#comment-887 Great post Tracey. Unfortunately, I think there's always going to be sites that sell cheap logo designs, whether it's iStockPhoto, Crowdspring or someone else. We've just gotta hope that people will see the benefits in having custom designs tailored specifically for their business, as opposed to some generic off-the-shelf mark. Great post Tracey. Unfortunately, I think there’s always going to be sites that sell cheap logo designs, whether it’s iStockPhoto, Crowdspring or someone else. We’ve just gotta hope that people will see the benefits in having custom designs tailored specifically for their business, as opposed to some generic off-the-shelf mark.

]]> By: Tracey Grady http://www.traceygrady.com/window-shopping-the-future-of-design/comment-page-1#comment-869 Tracey Grady Thu, 24 Sep 2009 13:58:23 +0000 http://www.traceygrady.com/?p=543#comment-869 Jake: I'm glad to hear you found a way to turn that potentially frustrating situation into an opportunity for the prospective client, and for yourself. As for networking, I think it's important at a challenging time like this to take a good hard look at what the strengths of a professional designer are and how they can stand out compared with the crowd-sourcers and the off-the-shelf logo (and other design) sellers. Jake:
I’m glad to hear you found a way to turn that potentially frustrating situation into an opportunity for the prospective client, and for yourself.
As for networking, I think it’s important at a challenging time like this to take a good hard look at what the strengths of a professional designer are and how they can stand out compared with the crowd-sourcers and the off-the-shelf logo (and other design) sellers.

]]> By: Jake Bartholomew http://www.traceygrady.com/window-shopping-the-future-of-design/comment-page-1#comment-866 Jake Bartholomew Thu, 24 Sep 2009 13:20:15 +0000 http://www.traceygrady.com/?p=543#comment-866 Tracey - Great post. I can't agree more. I think Networking is an area of design where a lot of client contact and possible work is missed. I know for myself I've driven 6 and 8 hours before to go meet a client for a 2 hour meeting. Because of the work they needed done was out side of my skill set I did not get that client. However I did advise them on where they could go to get what they needed done and because of that, I have made contact with other business threw this client. I'm not saying you have to do that all the time, but I think networking and meeting people face to face is an area that we as designers forget about sometimes and in my mind could be one of the biggest selling point of our work. Thanks again Tracey. Tracey –

Great post. I can’t agree more. I think Networking is an area of design where a lot of client contact and possible work is missed. I know for myself I’ve driven 6 and 8 hours before to go meet a client for a 2 hour meeting. Because of the work they needed done was out side of my skill set I did not get that client. However I did advise them on where they could go to get what they needed done and because of that, I have made contact with other business threw this client.

I’m not saying you have to do that all the time, but I think networking and meeting people face to face is an area that we as designers forget about sometimes and in my mind could be one of the biggest selling point of our work.

Thanks again Tracey.

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